Who the hell is Zdeno
Client: Kaufland Slovakia
“Kaufland was bought by Zdeno from Poprad.” This is a direct translation of what we Slovaks hear in the song Survive by Andrew Roachford. It is our most famous case of misheard lyrics and a years-long cultural phenomenon. But who the hell is this Zdeno? On the occasion of the 25th anniversary of the first Kaufland store in Slovakia, which unbelievably opened right in the town of Poprad, we finally solved the mystery.
Golden Drum bronze
Zlatý klinec 1x gold 2x silver
Digital Pie 1x gold 3x silver