Thank you for not having our beer
Client: Zlatý Bažant
In a brave statement, the biggest Slovak beer brand thanked everyone who didn't drink their product. Really. Well, specifically, everyone who didn’t drink their product on November 17th, 1989. The day of the revolution that overthrew communist regime. Because making history instead of having beer is something that even a beer brand must applaud. The visual ran as a social media post on the revolution’s anniversary.
Copy translation: Thanks to everyone who didn’t go for a beer on November 17th, 1989
Zlatý klinec bronze
Digital Pie bronze