CITYRINGLIGHT
Client: O2 Slovakia
One of the bravest things in today's digital world is simply showing up: shooting your first video, posting your first reel, showing your face online. O2's platform 'Courage' is about the small push that gets you started. So we gave people more than a message. We gave them a place. The O2 logo already looks like a ring light, so at night we turned it into one: low-light transparency around the logo, a phone holder in the middle. A plain citylight became CITYRINGLIGHT. Place your phone, hit record, and the street becomes your studio.
Golden Drum shortlist
Zlatý klinec 1x silver 1x bronze