Peak refreshment
Client: Zlatý Bažant
The red dot jersey belongs to the best climber on the Tour de France. The red dot also belongs in the logo of Slovakia's most iconic non-alcoholic radler… the best refreshment after climbing a mountain on a bike. Our print ad simply connected the two. It ran in a cycling magazine right as the Tour was underway and became the best Slovak visual of the year.
Headline translation: Peak refreshment
Zlatý klinec gold