Peak refreshment
Client: Zlatý Bažant
On the Tour de France, the red dot jersey belongs to the best climber. The red dot also belongs in the logo of Slovakia's most iconic non-alcoholic radler… which is the best refreshment after climbing a mountain on a bike. Our print ad simply connected the two. It ran in a cycling magazine during the Tour and became the best Slovak visual of the year.
Headline translation: Peak refreshment
Zlatý klinec gold