Refreshment gap
Client: Zlatý Bažant Radler 0,0
Zlatý Bažant Radler 0,0 is a non-alcoholic beverage brand closely connected to cycling. It serves as a popular refreshment during a ride. Many cyclists just stop at a bar along the route, order a glass of Radler, drink it and continue on their way. Such a stop leaves a mark on their activity graph in the Strava app: a gap. And this gap looks just like the silhouette of the iconic Zlatý Bažant Radler 0,0 glass! So all we had to do was highlight it. By simply adding our logo, we turned the gap into our product. Finally providing the answer to the mysterious gaps in Strava activity graphs, and making the most popular cycling drink into the most popular cycling break. The visual appeared as a print ad in cycling magazines, on social media, and as a poster at cycling events.
Headline translation:
The most popular cycling break
Zlatý klinec gold