Refreshing the legend
Client: Zlatý Bažant Radler 0,0
Zlatý Bažant Radler 0,0, Slovakia’s most popular non-alcoholic radler, is all about cycling and refreshment. So what's the most refreshing version of cycling? Water cycling! That beloved old-school activity you'll find on almost every Slovak lake in summer. And we got Peter Sagan, the legendary Slovak cycling champion, to ride a water bicycle in our campaign. The result? Zlatý Bažant Radler 0,0 cemented its legendary status.
Effie Awards Europe 1x gold 1x bronze
Effie Awards Slovak Republic 1x gold