Not what it used to be

Zlatý Bažant is Slovakia's biggest beer brand. But its taste was not everyone’s cup of… beer. Customer preferences evolve, so Zlatý Bažant went through its biggest recipe change in 50 years. The campaign? Brutally honest. The brand, with a great deal of courage, showed customers openly commenting on its original taste, in a way big brands almost never do. And it worked.

The WARC Awards silver

Golden Drum shortlist

Effie Awards Slovak Republic shortlist

PROKOP 1x silver 1x bronze