CITYRINGLIGHT
Client: O2 Slovakia
Every aspiring content creator needs a ringlight. To give people courage to start their dream career, we gave them just that. Because the O2 logo already looks like a ringlight. We just printed our citylights with low light transparency outside the logo, added a simple smartphone holder in the middle… and turned O2 citylights into CITYRINGLIGHTS. And motivated people to use them with our content creator prizes.
Headline translation: This ringlight gives you the courage to become a content creator
