Support NOTHING
Client: WOLF Forest Protection Movement
Send money to support NOTHING? Not something you would expect from a non-profit.
WOLF Forest Protection Movement fights to preserve Slovak wilderness. In other words, to ensure that nothing is done to our forests. After years of struggling to express their goal and stand out among other non-profits… NOTHING became the solution. It was not only a long-term communication concept, but a new philosophy for the WOLF organisation. It launched with a minimalist, extra low-budget video, using clever wordplay to catch people’s attention.
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