THINKING OF OTHER WOMEN. That's the caption of the famous meme of a couple in bed, where he's lost in thought and she's worried. The meme has countless variations, changing what the man's thoughts are. But what's the actual truth? Kaufland finally revealed the answer! Yes, he is thinking about... Kaufland. We hijacked a legendary meme that was part of internet culture for years, and put a real effort into recreating it: we found the actors' lookalikes and made everything so indistinguishable, people thought it was just AI.