The hidden product placement
Client: Zlatý Bažant
Zlatý Bažant is a legendary Slovak beer and a part of our history. And we found the proof. An even more legendary Slovak author wrote about it in his 1972 novel. There is a whole scene about it, with one character saying: “Zlatý Bažant, what a beer!“ Just like a modern product placement. But this one was impossible to google, you just had to find it by reading. The photo of that passage from the original 1972 edition served as a print ad for Zlatý Bažant's sponsorship of a literature stage at Slovakia's biggest festival.
Copy translation: Our legendary beer was always part of our legendary literature. Enjoy it at the literature stage at Pohoda festival.
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